Uniqlo is a chain store of reasonable clothes in Japan. It is also popular abroad.
Uniqlo has increased their sales track record, however, their significant decline has been followed recently.
Uniqlo said the reason is “because winter clothes were not sold during the warm winter.” but the consumer’s voice seems different.
We often hear the opinions such as “it was used to be reasonable and good quality, it is now a higher price with worse quality, no more reason to buy their clothes, other chain stores are better.”
Previously, it was simple and durable clothing with a reasonable price, however, it’s obvious that their quality has been down in spite of pricing has increased recently.